Laura Mulvey’s analysis of music videos

Within the essay entitled “Visual pleasure and narrative cinema” Laura Mulvey addresses the issue of the objectification of women and how the audience is put into the position of a heterosexual man. She’s says in her essay, that the camera view will always look up and down a women as to see how attractive this is. This is very important as it directs what the audience thinks of it and how wide an audience you will get. To pursue a truly wide audience it would be prudent to be as gender neutral as possible by not objectifying females. It would also be hard within a rock video to see the objectifying of any gender, which is why my group have decided to go down a gender neutral route when making our video.