Conventions of music videos are
something that all music videos follow. For example the clothes used
in the video will be reflective of the mood as well as the location.
The story (if there is one) will usually follow the lyrics and the
pace of the music video will follow the song. There is also a
different set of conventions for each genre. For example in Metal the
videos will usually be performance based, with sometime a narrative
on the side. Hip Hop will feature no narrative and will usually just
be a giant house party with some performance based material on the
side. With the rock genre, which is the genre our song is from, we
would used a mostly performance based video with a narrative on the
side reflective of the lyrics and a mix of dark and light lighting
when needed.
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