Analysis of 2 digipaks

Red Hot Chilli Peppers - Stadium arcadium

The stadium arcadium digipak contains two disks entitled Jupiter and mars with 28 tracks on costs £10, on average £3 more expensive than any other RHCP album. All 28 tracks are new and original and were meant to be only 13 tracks. The band ended up recording so many tracks that they put it into one massive cd and selling it off as a digipak. The huge marketing point they put out for this is the fact that is has an insane number of new songs on it and not just a few bonuses or greatest hits. The covers have the same theme to it as they feature the same blue tone throughout it and they use the images of Jupiter and mars frequently. They also try to keep to the same font style throughout as well.  They keep the same distinct colour scheme throughout. They have used red and blue to represent Mars and Jupiter respectively and have attributed this to the CD's so that it is easier to tell apart. They have also included a picture of the red and blue clashing together, almost as if they are fighting. This gives the impression that there is a lot of angry emotion involved in the making of this.




 Trivium - In waves

When Trivium released their newest album they released two versions. One which was a on one cd and the digipak version which contained bonus songs on a second cd. They really tried to push the bonus songs and were helped in the marketing department by the fact that the bonus songs were put onto a video game.