Evaluation Question 2

Importance of brand identity

Brand identity is very important. It says how the band is represented by the press, in a positive way or negative way and how the audience reacts to the audience. If the band identity is that of respect and keeping clean it is more likely to be given to children, where as if they are represented as rebels it will more likely be bought by anarchists. This effects there sales largely as there are more children than anarchists so they will have to be careful when choosing this image.

How we created a brand image

The brand image we created was of respect. We created this by making our band wear reasonably smart clothes, not destroying any equipment and by making a video with respect to he dead. We also created this image by making the digipak and advert have a clean look. People will think that we are clean and are therefore more likely buy it for there children.

How we think the digipak will sell the song/video to the audience

The digipak has gone for a largely clean look making people believe that the video is clean and devoid of any drug abuse or other illegal activities. This will mean that adults will more likely let there children watch the music video. This will mean that our potential audience will be made igger and we will be represented in the media as a positive influence

How we think the advert will sell the digipak to the audience

The advert largely takes after the theme of the digipak. This means that it takes a largely clean look. This will have the same effect as the digipak had on the video, making people think that it is clean and devoid of illegal activities. This will mean that the people who will be likely to buy my product will have children that they will give it to.

What elements communicate the genre to the audience

The guitars add the element that it is part of the rock genre. The Border around the edge also adds a rock or grunge feel further signifying the genre to the audience. The inclusion of these two signifiers alone means that people will be able to tell that it is of the rock genre.